Kroger Green Bags

Engage Kroger Plus Card holders in a campaign to enhance the company's "green" image

 

While leading the creative and co-leading the strategy, we developed the design-your-own reusable bag contest. The goal was to get 12,000 designs and 50,000 card-holders to vote. The result of the 6 week campaign was 65,000 designs and over 1,000,000 card-holders votes. The program has become an annual contest.