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A Clear Vision

A vision company sees the light and makes a key choice.

A vision-care company competed against the larger and better known organization. We started by looking for market opportunities. Research on health and demographic changes, revealed a key confluence: not only is diabetes soaring, especially in the Midwest and South, but diabetics are much more likely to develop serious vision problems. The very kinds of problems the client specializes in and which are their most profitable services.


We recommended they make diabetic eye care the organization’s specialty, including the purchase of larger chairs (since many diabetics are over weight) to show they’re walking the talk. While it scared them a bit at first, the company embraced the shift, and they see real growth results. Especially from physician referrals.

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